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My Golf Mind Performance Coaching Programmes and Fees 

The following options give a guide to the levels and which can be customised to suit you and / or your team. 
All sessions may be face-to-face, telephone, Skype / Facetime, with additional support via email and / or text. Face-to-face sessions can be either office-based, driving range or on-course to suit your requirements. Please call 07973 614969 or email for junior and adult investment details. 
I'm very happy to receive my Certified Mind Factor Mindfulness Practitioner certificate from Karl Morris (The Mind Factor) and Vin Harris (Mindfulness Association) this morning. That means that I can now share the mindfulness techniques with my golfing clients.  
Even the great professional golfers recognise that ‘keeping it simple – SMART’ (what MyGolfMind calls the KISS principle) is the secret to playing great golf. The latest to recognise this is Jordan Spieth (three times major winner – but winless since the 2017 Open at Royal Birkdale) at the first PGA Tour golf competition at the 2020 Charles Schwab Challenge, Colonial Golf Club, back after the pandemic break. Please take note of what Jordan has to say and when you next play golf - go out and enjoy yourself and have fun. MyGolfMind guarantees that you will get a great deal more satisfaction than when you go out grinding a score! 
Jordan was asked “What’s the one thing about golf that you wish you knew then that you know now”? His reply is perhaps not too surprising as he said “Honestly I wish I played with the mentality I had back then than now. You overthink the game the more you’re out and you just want to play as a kid, freewheel it and have fun. So, I’d tell myself to just keep my head down, focus on why you love the game – try and hit the cart-picker on the range, try and hit that flop slice 5 iron, try and punch and hit the flag stick. Just don’t take it too seriously, cause I didn’t back then. The only times the games been difficult to me is when I do take it seriously, so just try and keep your head down, have fun, play as much golf as you can, play with friends. Just enjoy that competition in just the way I grew up loving it”. 
So, what has been stopping you going out and playing like a kid again? I often see many golfers (and I’ve been guilty at times!) just going out and being in some form of stupor hitting ball after ball until it goes in the hole without giving any shot any thought – mindless instead of being in a state of mindfulness! 
Firstly, consider why you play the game of golf? Whatever it is for you, whether you’re an amateur, professional, youth or high handicapper play with the freedom of just enjoying yourself, being out on the golf course and being with fellow golfers. When appropriate go and have a few lessons with the club professional to improve your shot making skills. We’re beginning to see a greater number of putting coaches and golf fitness trainers, who are well worth seeking out. And why not not check out a performance coach / sports psychologist to ensure that your mental tenacity is as strong as it could be. Whatever you do play as much golf as is possible to gain the experience and learnings to be the best golfer that you can be – and remember play golf as Jordan Spieth says, ‘as though you were a kid again’! 
And until next time - remember keep it on the fairway … 
MyGolfMind offers performance coaching /sports psychology either face to face (observing social distancing rules) and via online media to male and female youth, amateur and professional golfers. 
Keith Haynes 
Northamptonshire’s First and Only Master Mind Factor Coach 
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Hi all you MyGolfMind golfers and I guess you’ll all excited as the ban on playing has been lifted and although restricted, we’re now able to get back on the course and play the best game there is. Hopefully, all your practicing in the garden and putting indoors will pay dividends as you get out and play. The most important element for me is getting out into the fresh air and taking in the flora and fauna and really enjoying the experience – I hope you do too? We should also be grateful that the greenkeeping staff have managed to carry out essential work in maintaining the quality of the course while we’ve been banned from playing! 
Having worked with a number of amateur and professional golfers at MyGolfMind over the years I’m amazed at the lack of INTENTION to the shot that’s about to be played and the ATTENTION to detail in playing the shot, as well as learning from the experience. What I see (and I’m guilty of it sometimes) is that most golfers get on the first tee and play 18 holes in some form of trance! Rarely do they stop and think what they are trying to do – quite simply they just go up and hit the ball without any level of intelligence! They also begin to wonder why their game isn’t improving and their handicap is stagnant! 
What My Golf Mind means is that when you approach your ball, they fail to ask SMART questions like ‘what is the best shot here Keith’, or ‘what do I need to do to get the best result’? This very simple action gives the golfer licence to have the INTENTION of what he / she needs to do to get the best result. The action of asking the question is the first thing you need to do as you step into the Strategy Box ( Now the next action is to visualise the shot to match the INTENTION, taking account of your current position on the course (tee, fairway, rough, hazard or green), the weather conditions, run out and the ideal club. 
Now take that deep breath as you step over the dividing line between the Strategy Box and the Execution Box; and as you step into the Execution Box exhale slowly to quieten the mind. 
Now as you settle into the Execution Box with a quiet or neutral mind take up your alignment, grip, stance and posture – then JFDI (just flipping do it). With this level of ATTENTION to detail you have a greater chance of hitting the ball out of the ‘sweet spot’ and getting the result that you’d intended. 
It may or may not be the best shot you’ve ever hit, but the important thing is to learn from your experience, wherever the ball finished up! Remember ‘there is no failure, only feedback’. 
Remember to enjoy being back out on the course and hopefully all the practice you’ve done over the last seven plus weeks will pay dividends, so that you can be the best golfer that you can be. Please continue to follow the Government’s guidelines and stay safe and well and till next time … 
Keep it on the fairway 
If you have any questions, then please email MyGolfMind on or telephone 07973 614969 
Keith Haynes 
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Hi all you MyGolfMind golfers and I do hope your well, doing the housework and staying fit for golf during these unpresented pandemic times. I guess for most of you that have a garden you’re are able to get out and practice your swing, chipping and everybody should be indoor putting as a minimum! If so that’s great news and please continue the best way you can and as there’s lots of golfing social media out there, so there is plenty watch on screen. 
However, what are you doing to improve your mental tenacity – well MyGolfMind hopes that the following tips will enable you to work on all the four main elements needed to be as good a golfer as you can be, okay? 
• The four main elements of golf that you need to manage regularly: 
- Biomechanics (shot making technique) 
- Mental tenacity (thought processes) 
- Physical fitness (always remember to loosen those muscles off with a few stretching exercises before and after your practice. I recommend looking up specialist golf trainer Jamie Greaves ( who has some great Twitter and Facebook feeds) 
- Nutrition (remember to consume as a minimum your five-a-day fruit and vegetables as well as drink plenty of water throughout the day. Water is about 60% of our body weight so we must ensure that we maintain that level at all times to protect our vital organs like our kidneys and brain to maintain our cognitive (thought processes) performance, among other important things) 
Each of the above four elements are essential if you want to be the best golfer that you can be! And there will be a few of you MyGolfMind golfers that have aspirations of reducing your handicap, protecting it, or even going on a golfing scholarship! That’s brilliant to have big dreams, so read, take note and practice the following drills, and if you have any questions then get back to me on
1. First and foremost, we all need some discipline and I suggest that you set yourself a target of ‘X’ minutes or hours to spend practicing your golf. For some of you this will be every day and for others perhaps every other day or so, depending on your circumstances. As MyGolfMind golfers I would expect you to have a journal or notebook to record THREE things that went well (i.e. driving, getting out of two bunkers and putting to save par on four holes etc.) during your last round or practice and one thing you’ll going to practice between now and when you next play / practice. 
The main thing here is to record and note what your practicing i.e. if your chipping into a bucket, then hit 10 shots with a sand wedge and record how many out of ten and repeat using a gap wedge and then a lob wedge. The next time when you practice these exercises then the aim to is to improve your score, and with these exercises you are beginning to improve and strengthen your self-esteem and confidence that your improving the accuracy and dealing with the pressures. Always practice under competition pressure – just like the top professional golfers do. 
Begin to take note of what you see, hear, feel and notice what’s going on as you complete each exercise and record this into your journal or notebook as well. 
2. With every golf shot you make then remember to use the two-box routine and use the link to remind yourselves. Remember the most important thing is to take a deep breath just before you step from the Strategy Box and slowly release it as you step into the Execution Box! This quietens the mind, thus minimising any mental thought interference mid-way through your shot. By using the two-box routine you’re again strengthening your self-esteem and confidence that when you step over the ball (wherever it happens to be on the golf course or practice ground) you’re able to make a full flowing shot on the ball. 
3. Colonel George R Hall; United States Air Force served in the Vietnam war and was shot down in September 1965 and was held captive for most of that time in the Hanoi Hilton – a notorious war prison and he was released in February 1973. George was a four-handicap golfer prior to being captured and so one of the things he did to stay sane during his imprisonment was to practice his shot making skills and play his home course, hole by hole. On his return back home and after about four weeks recuperating, he went and played his first game of golf in over seven years and shot his handicap - four over par! A remarkable story that George puts down to practicing playing shots without a golf club to hold and visualising every aspect of his game and home course. He is quoted as saying that “he knew every blade of grass on the course”! 
What a great attitude and discipline to have and one that we can copy during these unprecedented times during the pandemic lockdown. There a number of major leanings that we can take from Colonel George R Hall: 
a) Life isn’t fair and what life throws at us we must confront it and deal with it accordingly – follow the Government’s guidelines and stay safe. In golf when we hit a poor shot then just accept that you’ve made a poor shot and take the learning from it to grow stronger and wiser next time 
b) George didn’t have a golf club to swing and often was in such confined spaces all he could do was mentally visualise playing the shot in his mind and see what he could see, hear what he could hear, feel what he could feel and notice what he noticed whilst playing the shot. I repeat Colonel George R Hall said that “he knew every blade of grass”! 
So, whether your practicing with a golf club in your hand or not you have the power to visualise every aspect of you shot making skills. You can also use ‘Google Earth’ to play around of golf and plan your strategy for when you can go out and play your course next. Once you’ve played the course the right way around then play it backwards and begin to see the course in a new light from green to tee – perhaps you could get to know every blade of grass? 
Remember MyGolfMind golfers enjoy your time to practice your golf as the above will pay dividends when we’re all able to get back onto the golf course, if you want to be the very best golfer that you can be. Please continue to follow the Government Covid-19 guidelines, stay safe and well and till next time … 
Keep it on the fairway 
Keith Haynes 
My Golf Mind 
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Kaizen is the practice of continuous improvement and the concept was originally introduced to the West by Masaaki Imai in his book ‘Kaizen: The Key to Japan’s Competitive Success’, in 1986. Today, kaizen is recognised worldwide as an important pillar of an organisation’s long-term competitive strategy. It is sometimes referred to as aggregation of marginal gains. 
Sir Dave Brailsford the head coach for the cycling teams of Sky and Team GB utilised the principle of kaizen through the aggregation of marginal gains. Quite simply Brailsford set goals that for every month a 1% improvement in the efficiency of both the athletes and cycles. So, by the end of the year the team’s performances were at least 10% better than the previous year and Brailsford’s Sky and Olympic teams dominated the world of cycling. 
So how can you utilise the concept of the kaizen and the aggregation of marginal gains to improve your golf game? As I’ve said before there are four main elements to ‘being the best golfer’ that you can be i.e. bio-mechanics, sport psychology, physical fitness and nutrition. 
1. Bio-mechanics: have lessons from your club’s PGA professional 
2. Sport psychology: have lessons from a performance coach like MyGolfMind 
3. Physical fitness: have lessons from a fully qualified golf fitness coach like Jamie Greaves ( 
4. Sports nutrition: have appointments with a sports nutritionist who specialises in golfers 
To be the very best that you can be you will need to fully utilise the skills of the above professionals and they will become your ‘team’. They will provide you with practice techniques to ensure that you’re in tip top condition to enable you to be given every chance of being the ‘best that you can be’. 
Until next week - keep it on the fairway ... 
Hopefully, you're beginning to find MyGolfMind blog posts of interest and have started getting you thinking about the importance of the mind game? So why not share them with your golfing buddies, ok. 
Do give MyGolfMind a call on 07973 614969 or fill out the form below to send MyGolfMind your questions or challenge what I've said. 
Keith Haynes 
Northamptonshire’s first and only Golf Master Mind-Factor Coach 
PS ... I deliver a two-hour 'Spring Clean Your Mind; Spring Clean Your Game' seminar if you or your golf club, so get in touch now...  
The danger of focusing too hard on a single golf shot is that it can create stress and anxiety in the body and mind. This in-turn can and does impact on making a free-flowing golf swing, which creates tension in the muscles and therefore un-forced errors and inconsistency. 
There are basically two types of focus – Foveal and Peripheral vision. 
Foveal Vision is where you focus and concentrate hard on one particular thing. In golf this is okay for each shot for just a few seconds, but the danger is that it can create stress and anxiety. You’ve heard the old saying "that you can’t see the wood from the trees"! You also may not take in all the right information if your focus is for example just on the pin placement. Subtle borrows may mean that the best place to put the ball is above or either to the left or right of the hole or beneath it - or you can just get sucked it and blind-side yourself! 
Peripheral Vision is where you have a soft gaze at an area of interest by using both sides of the brain. In golf that could be the whole green, trees and bunkers surrounding it and the subtle borrows. Emergency drivers (police, ambulance, paramedics and fire and rescue personnel) are trained in using peripheral vision while driving under the ‘blues and twos’ to be able to see what’s in front, to both sides and behind them, so that they can take evasive action. And just as importantly be able to handle the vehicle and any situation that crops up calmly and in control. In between and when approaching each shot it is best to observe the whole area as you approach your shot so that you see all the important things that may have an impact on where the ball finishes up. 
You may have seen the 3D illusions that shows a complete diverse picture – say peanuts, and when viewed in peripheral vision shows a 3D elephant! A company called Magic Eye ( produce a number of books and other media, which are used for fun, improving vision therapy and whole-mind practices like accelerated learning, speed reading as well as reducing stress and enabling a more relaxed state. 
So how do we balance the two types of focus when playing around of golf and in particular a single shot? 
Firstly, before you enter the ‘Strategy Box’ use the peripheral vison technique to take in that wider view in front of you in a calm and relaxed manor. As you step into the ‘Strategy Box’ then use the foveal vision and focus on the important element (i.e. club selection, line, high raking draw and rollout etc.) so that you can make the right decisions. Then as you step across the imaginary dividing line into the shot box remember to breathe deeply and exhale as you step into the ‘Execution Box’, change to a soft gaze peripheral vison to be calm and quieting mind. As you execute the shot you should then be free of any undue stress and anxiety and make a fluid and free-flowing swing to get the desired result. 
To practice going into peripheral vision either use 3D pictures (see above) or just gaze softly at a spot on the wall in front of you or the little camera on your computer monitor and breathe easy. Keep your head still at all times and blink naturally. Continue looking at the spot, breathe easy and keeping your head still, gradually open up your gaze to see the whole wall in front of you, then each side wall and above and below you - you will be amazed at how much you can see. Do this for five minutes at first and notice what you see, hear, feel and notice as you enter and maintain peripheral vision. Once you’ve gained the skill to go into peripheral vison indoors then take it out on the driving range and then the golf course. With practice you’ll begin to notice that you’re taking in all the right information to make the right decisions and be able to execute a free-flowing golf shot – JFDI. 
Once again, these small actions if done regularly will begin to have a major impact on your game and boost your self-belief and confidence. In principle its Kaizen or the aggregation of marginal gains! In the excellent book by Cranfield, Hansen and Hewitt – “The Power of Focus” the quote ‘the road to confidence is paved with weekly victories’ which clearly highlights there is no quick fix just lots of practice of little tasks regularly! And remember these little techniques are easy to do and easy not to do, so take a leaf out of Jeff Olsen’s book “The Slight Edge”. 
Hopefully, you're beginning to find these My Golf Mind blog posts of interest and have started getting you thinking about the importance of the mind game? So why not share them with your golfing buddies, ok. 
Do give My Golf Mind a call on 07973 614969 or fill out the form below if you have any questions or challenge what I've said, and until next week. 
Keep it on the fairway ... 
Keith Haynes 
Northamptonshire’s first and only Master Mind Factor Coach 
PS ... My Golf Mind delivers a two-hour 'spring clean your mind; spring clean your game' seminar if you or your golf club are interested! Get in touch now ... 
The other day I had to come off the course having played 13 holes due to severe rain and winds that for many cases golfers with the wrong attitude would be fuming and angry at trying to keep dry and stopping their umbrella from turning inside out! Anyway, me and my partner Laurie had a great ding dong of a match with yours truly winning by one – oh well the drinks were on me again! 
Is your glass half empty or is it half full – well that depends on your attitude to life. So, what is this thing called ‘attitude’. Well according to the Cambridge English dictionary its ‘a feeling or opinion about something or someone, or a way of behaving that is caused by this’. Remember everything in life is a CHOICE: we either choose to do or not do, there is no try (Yoda). And things like the weather and paying taxes where we have no choice over – we choose how we react! We generally make our choices unconsciously so in future be mindful when making your choices. 
When I work with clients, I often use a number of quotes that I’m hoping will assist the client to shift his/her attitude or state of mind. I never know whether it will work or not until I say it! So, today I was reminded of the quote from the late Dr. Wayne W Dyer “change the way you look at things, and the things you see will change’. Well, today’s game was more about having a positive attitude to the weather, which we had no control over – only our reaction good or bad depending on our attitude. Anyway, the sun is always shining somewhere! 
So, how do you can change your attitude when playing golf and things are not going as well as you would hope. A whole range of psychological factors help to construct a person’s attitude i.e. values, beliefs, emotions, choices etc. and all these factors can be habit forming. However, for the golfer this is where routine is key to help build a strong habitual mental attitude and the following keys can help you build a positive attitude to your game: 
• Always use the two-box routine when taking every shot 
• As you walk between each shot keep your head up and eyes level with the next flag 
• Where possible place you bag or trolley behind you at address – this helps you to stop changing your mind about the club selection 
• Remember to breathe deeply and slowly to keep calm 
• Use anything else that will enable you to have the right mental attitude i.e. a great golfing memory (hole-in-one, winning, playing a great course with great company etc.) 
Use whatever it takes to go into and play with a positive mental attitude so JFDI (Just Flippin Do It) as golf gets much easier and enjoyable. There’s less stress and anxiety which then allows you to focus and execute a free-flowing swing on the ball. Remember you only have control of yourself! 
Until next week - keep it on the fairway ... 
Hopefully, you're beginning to find MyGolfMind blog posts of interest and have started getting you thinking about the importance of the mind game? So why not share them with your golfing buddies, ok. 
Do give MyGolfMind a call on 07973 614969 or fill out the form below to send MyGolfMind an email if you have any questions or challenge what I've said. 
Keith Haynes 
Northamptonshire’s first and only Sports Master Mind-Factor Coach 
PS ... MyGolfMind delivers a two-hour 'Spring Clean Your Mind; Spring Clean Your Game' seminar if you or your golf club are interested! And now everyone gets a free gift for attending, so get in touch ... edit it. 
This is the time of the year when all serious sports people have already set goals for the new season, and I wonder if you’ve set yours yet?. Well if not then if you use the SMART goal setting system properly and then take the appropriate action then I can guarantee that you’ll have a greater chance of succeeding than if you don’t! 
When you write a SMART goal, it should only be about 12 – 15 words long and if you give it to a ten-year old, he or she should be able to clearly understand it. The analogy of SMART most people know, but for those that don’t and as a reminder for those that do: 
S - Specific, Simple 
M - Measurable, Meaningful to You 
A - Achievable, Act As If You’ve Achieved It 
R - Realistic 
T - Timed, Towards 
Now this is where 99% of all people fail to use SMART properly as they just either make a mental record or just write their goal, instead of using the NLP (Neuro-Linguistic Programming) ‘Well-Formed Outcome Questions’. If you write your answers to the following questions and then write your goal for the coming 2020 season, then you’ll have a greater chance of achieving your goal/s. 
1. What specifically do I want? 
2. Where am I now in relation to the outcome? 
3. What will I see, hear, feel and notice, when I’ve achieved this? 
4. How will I know when I’ve achieved this? 
5. What will this outcome get for me or allow me to do? 
6. Is it only for me? 
7. Where, when, how and with whom do I want to achieve my outcome? 
8a. What do I have now, and what do I need to get to my outcome? 
8b. Have I ever had or done this before? 
8c. Do I know anyone who has? 
8d. Can I act as if I’ve already achieved this? 
9a. For what purpose do I want this? 
9b. What will I gain of loose if I achieve this? 
9c. What will happen when I get it? 
9d. What won’t happen when I get it? 
9e. What will happen if I don’t get it? 
9f. What won’t happen if I don’t get it? 
Once you’ve written all the answers to the questions then you'll be in a position to write your SMART Goal. Now write your goal and then share it with your golfing buddies, okay? And my goal for 2020 is “To reach, hold and play to a handicap of 10 by the 31st October 2020”. 
Importantly the action I must take to achieve my goal is: 
1. Get match fit and stay fit throughout the season (physical and mental toughness) 
2. Book a series of lessons with my PGA Golf Professional 
3. Practice twice a week for one-hour, every week 
4. Play at least twice every week 
5. Play in as many competitions as possible 
6. Have lots of fun and enjoyment playing the greatest sport (in my opinion!) 
If I consistently do those six things, then my current playing handicap of 12.7 will be just a memory! 
Hopefully you’re beginning to find the My Golf Mind blog articles of interest and have started getting you thinking about the importance of the ‘mind game’? Please forward to your golfing buddies and if you have any questions or want further advice, then either ring My Golf Mind on 07973 614969 or complete the form below. 
As always - ‘Keep It On The Fairway’ 
I guess that most golfers have either experienced the yips or know someone who has. It’s that extraordinary phenomena where a shot is fluffed, normally when putting, or chipping and pitching from just off the green. Remember Sergio Garcia a few years ago when he took absolutely ages to hit the ball from virtually everywhere on the golf course. He would address the ball and waggle his club at least ten times or more before he hit the ball. It’s a good job he sorted that out as he played magnificently to win The Masters in 2017. Bernhard Langer was another major golfer who suffered badly with the yips and found solace in the long-handled putter. 
It’s not an affliction just for golfers – even darts players get the yips as they’re unable to let go of the dart for some time. Another sport is snooker where the yips exhibits itself the same as the golfer or darts player. 
“All knowledge has its origins in perception” 
Leonardo Da Vinci 
So, what exactly is the yips and how can you minimise the risk of getting it in the first place or getting rid of it if you’ve got it now! Well from my research and understanding the yips is a loss of confidence which in turn causes stress and anxiety. This loss of confidence or self-belief that when I’ve got a short or long putt, a chip or pitch shot from just off the green gives a golfer the signal or perception that he / she will again fluff the ball – either short or skin it across the green. Due to the quantum changes within the mind-body connection which is mainly caused by using our senses as we perceive what is or not about to happen. As this action is repeated time and time again it begins to become habitual and if assistance to manage and rid yourself of the yips is not forthcoming it becomes even more habitual. 
The most important thing is to not get the yips in the first place by being focussed and attentive over every shot and using the two-box routine on every shot. And remember to breathe deeply as you step over the imaginary dividing line between the ‘Strategy Box and into the Execution Box’. You may have a slightly different routine but it’s about being in the moment, having a quiet or a neutral mind and taking 100% control of the situation. 
Another way of helping to eliminate the yips is by the language you use when you inevitably talk to yourself (soliloquy). If your inner voice talks to you in a negative way, then change the words that you use to be more positive – who’s in charge of your inner voice? Begin to ask yourself positive questions prior to executing the shot by saying something like “what does a good shot look like here”? You can use this positive self-talk / question on every shot that you take to build up your levels of confidence and self-belief that you’re going to make the best possible shot within your resourceful self. In doing so you then perceive that you’re going to make a good free-flowing swing on the ball. 
Take a little time out to watch the low handicap juniors play at your golf club and see that they have no fear over the ball – they decide what they’re going to do and JFDI. It seems as we get older that we’re not getting any wiser as the fear of failure creeps in and creates this self-doubt which in turn creates the yips – so be a young kid again! 
Another way to rid yourself of the yips may be to have a lesson from your golf club PGA profession for the short game. He / she will be able to iron (sorry for the pun) out the bio-mechanical technique so that your using the right club and swing to be able to take a free-flowing shot on the ball. Remember to use the pre-shot routine to ensure that you’re in the moment as you take your putt or shot. 
On occasion, I use hypnotherapy to remove the negative thought patterns and instil with positive thought patterns with golfers and other sports people. Hypnotherapy is a natural phenomenon where a trance (relaxed) like state is induced and creates the opportunity to make the relevant behavioural changes. We naturally hypnotise ourselves daily by being in a trance-like state for example: when we drive from ‘A’ to ‘B’ and unable to recall how we got there; being totally absorbed in a book, a film or the television and the house could burn down around our ears; or the short time just before we fall asleep and wake up. So, utilising this natural state then positive changes can be made relatively easily! 
So, whether you currently have the yips or go on to have them in the future you’re now armed with the knowledge that if Sergio Garcia and Bernhard Langer can overcome them and go on to win majors then you can now beat the dreaded yips and enjoy your golf once more! 
Until next week - keep it on the fairway ... 
Remember that My Golf Mind carries out 1-2-1 and group sports master mind-factor coaching sessions, either face-to-face, Skype / FaceTime or telephone if you want to improve your mental tenacity. My Golf Mind also offer a free session if you book (six sessions for the price of five) my gold performance coaching programme. 
Do give me a call on 07973 614969, leave me a comment or fill out the form below to send me an email if you have any questions or challenge what I've said. 
Keith Haynes 
Northamptonshire’s First Sports Master Mind-Factor Coach 
PS ... My Golf Mind deliver a two-hour 'Spring Clean Your Mind; Spring Clean Your Game' seminar if you or your golf club are interested! And now everyone gets a free gift for attending that is guaranteed to improve your mental tenacity and golf, so get in touch now .... 
Like every amateur and professional golfer motivation is key to consistency and success. So, the important thing is to develop a way of getting motivated for 18 holes over a four to five-hour period. Neuro-scientific research informs us that we process about 2,000,000 bits of information every second of the day. This vast amount of information can only come to us through our five senses – sight, hearing, feeling, smell and taste. We then process this information with our unconscious mind through the three filters of deletion, distortion and generalisation, which reduces the 2,000,000 down to around 130 bits per second, which we are then able to decipher and make sense of what’s going on at that point in time. 
The real importance of this cycle of events is the use of our five senses, because that’s all we have and these five senses is what we then use to motivate and behave on the golf course. So, by going back to basics and having a sound understanding of our senses and how best to use them to get the result that we want is extremely important for anybody, let alone golfers! 
In the practice of NLP (neuro-linguistic programming) we call the five senses ‘modalities’ and each modality (visual, auditory, kinaesthetic (feeling) , olafactory and gustatory) have ‘sub-modalities’. These finer distinctions are extremely powerful to make the difference between being just ok, to being highly motivated if we are acutely aware of their importance. For example, a past memory of a good result may either give you vivid positive pictures, or sounds or feelings, or a combination of any two or all three sub-modalities. Generally, smell and taste tend to be less used, although never ignored if the client uses them to achieve the desired motivational levels required. 
If the sensations are positive then we can use them to enhance our unconscious chosen sense/s to trigger motivation as and when we need it. If on the other hand the sensations are negative we then must work at the sub-modality level to trigger a more positive result and increased motivation. The following list of sub-modalities for the three main senses gives us an indication on what works and doesn’t work for the individual sports person. 
Visual: colour / black and white, contrast, bright or dim, framed or panoramic, near or far, movie or still etc. 
Auditory: location, direction, internal / external, loud or soft, fast or slow, tonality, pauses, duration etc. 
Kinaesthetic: location, size, shape, movement / duration, vibration, pressure / heat, weight etc. 
By using linguistic techniques, we can turn the negative sub-modality and replace it with a positive one or more and begin to improve the motivation levels and consistency out on the field of play over a period of time. 
When I achieved my first hole-in-one I’ve got new and very powerful visual, auditory and kinaesthetic sub-modalities to keep me highly motivated on the course that will assist greater motivation, consistency and success as and when I need it! 
Until next week - keep it on the fairway ... 
Remember that My Golf Mind carry out 1-2-1 and group sports master mind-factor coaching sessions, either face-to-face, Skype / FaceTime or telephone if you want to improve your golf. My Golf Mind also offer a free session if you book (six sessions for the price of five) the gold performance coaching programme. 
Do give My Golf Mind a call on 07973 614969 or leave a comment on the form below if you have any questions or would like to challenge what I've said. 
Keith Haynes 
My Golf Mind 
Northamptonshire’s First Sports Master Mind-Factor Coach 
PS ... My Golf Mind delivers a two-hour 'Spring Clean Your Mind; Spring Clean Your Game' seminar if your golf club or society are interested! And now everyone gets a free gift for attending that is guaranteed to improve your mental tenacity and golf, so get in touch now ... 
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